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SEO tools look into the ability of Web pages to rank highly in search engine results pages. They provide data on backlinks and keywords, as well as insights into online SEO competition. There are a plethora of SEO tools available, each of which serves a particular purpose and has its own strengths and weaknesses. In search, some people use positions as a metric. Backlinks are counted by some. Some people will look for broken links on your website. Others assist you in optimising. Some assistance with keyword research is available. And the list goes on… The best part is that most of them are free. However, which one you choose is dependent on why you want to use them. Before using one it’s a good idea to do a little research. Let’s look at nine of them. 


Bing Webmaster provides a comprehensive set of web and search data. With their reports and tools, you can learn what brings people to your site, what they’re looking for, and focus on increasing traffic to your site. You can also get personalised messages and alerts for your sites. Bing Webmaster Tools can help you with keyword research, reporting, and crawling your website for problems.

Their one-of-a-kind SEO tools allow you to investigate your site in a variety of ways. With the help of your site’s backlink profile, you may examine the referring pages, domains, and anchor texts. The keyboard research feature follows, which takes management to a whole new level. You may look at the phrases and keywords that people are searching for, as well as the search volumes associated with them. The programme generates SEO results that include overall counts of all errors identified across the entire website examined as well as the total number of pages with errors. It’s easy to plug-in API solution that websites can call to notify Bing on content updated, allowing instant crawling, indexing and discovery of your site content.

It’s a great approach to get a second perspective on your site or uncover any new information that other tools have missed.

Create a free Bing Webmaster Tools account, then add your website and confirm that you own it. Create or upload your sitemaps after that. After that, you may use Bing Webmaster Tools’ features and suggestions to start optimising your site and its content. Create your free Bing Webmaster Tools account, add your website and verify your ownership of the site. Then create or upload your sitemaps. Once complete, you’re able to start optimizing your site and its content using Bing Webmaster Tools’ features and suggestions.


Ubersuggest is a free SEO tool that helps users generate new keywords and content ideas. This tool will give you a high-level overview of the keyword you’re searching for. When you do your keyword search, you’ll see the monthly keyword search volume, how competitive it is to rank for, and the average cost per click. The tool will also provide you the average number of backlinks that a site should have to rank for that keyword.

Ubersuggest, a keyword research tool that specialises in creating fresh term ideas, was recently bought by entrepreneur Neil Patel. It helps users generate new keywords and content ideas. This programme has been around for a while and is notable for scraping Google Suggest terms. “Keyword Ideas” is one of the tool’s most useful features. This is the feature that allows Ubersuggest to be displayed on a map. UberSuggest may be used to search for long tail variations of keywords. Each term also includes essential information such as monthly search volume, average CPC, PPC competition, and SEO competition. UberSuggest provides you with a list of keyword ideas. These ideas are perfect if you are looking for new ways to fill your social media or content calendar because the tool also shows you related long-tail keywords and suggests content ideas based on the keyword and already knows you want to write on a specific subject. However, it isn’t ideal for coming up with completely new keyword and content ideas. This is because the seed term you selected on the Ubersuggest home screen is closely based on these keywords.

This keyword research tool can help you come up with a variety of keywords. These are keywords that are similar to your seed keyword but are not always on the same subject. This is one of Ubersuggest’s unique selling points that you won’t find in many other research tools. The programme also generates keywords in the form of questions, as well as prepositions keywords, which are expressions that combine two related concepts into one. 

Ubersuggest also provides a list of “versus,” “or,” and “and” phrases. Basically, keywords that are used to compare two items. In most niches, comparison keywords are among the most effective. This is because anyone who searches for a comparative term is likely to be an expert in the field. This indicates that they are well into the buying process.


Google Analytics gives you detailed information about your website visitors as well as real-time data. To check if your SEO efforts are paying off, look at your site’s accessibility to see where your visitors are coming from. After making post adjustments, you may notice an increase in traffic, but that traffic could be coming from another source, such as social media. Google Analytics allows you to track how visitors interact with your site. You’ll be able to see how many people are visiting your site, where they’re coming from, how long they’re staying on the page, and much more with Google Analytics. 

With an existing Google account, sign into Google Analytics and connect with your website. To get the most helpful SEO information, pair it with your Google Console account. When you link the two tools, you’ll be able to see the keywords people are using to find your site, identify your click-through-rates on those keywords and more. 

Sign into Google Analytics and connect your website with an existing Google account. Pair it with your Google Console account to get the most useful SEO data. When you connect the two platforms, you’ll be able to see what keywords people are using to reach your site, as well as determine your click-through rates for those keywords.


Lighthouse is an open-source, automated web page quality-improvement technology. You can use it on any web page, whether it’s public or requires authentication. Performance, accessibility, progressive web apps, SEO, and more are all audited. You can use the Lighthouse Viewer to view and share reports online.

Lighthouse is available as a Chrome DevTools module, a command-line tool, and a Node module. Lighthouse receives a URL to audit, performs a series of audits on the page, and then generates a report on how well the page performed. Then, as an indicator of how to enhance the page, use the failing audits. Each audit contains a reference document that explains why the audit is necessary and how to correct it.

Lighthouse CI can also be used to prevent site regressions.

Lighthouse is quite adaptable. It has a variety of workflows. Pick the Lighthouse workflow that works best for you:

In Chrome DevTools, for example. Audit authentication-required pages with ease, and read reports in a user-friendly way. Using the command prompt. Shell scripts can be used to automate your Lighthouse runs.  In the form of a Node module. Lighthouse may be integrated into your continuous integration system. Using a web interface. Lighthouse can be used to link to reports without the need to install anything. 

Lighthouse seeks to deliver useful and practical advice to all web developers. To that aim, Lighthouse now has two new features that allow you to customise it to your individual needs.


It’s easy to use, intuitive, and suitable for SEOs of all levels of expertise. The crawler is quick, and the reports are simple and extensible. The log file collection can be done in real time or via upload (additional data is available in the columns tabs). It doesn’t feel clumsy or heavy, which is impressive in and of itself. The programme is obviously still in its infancy and missing some functionality (crawler should render the entire DOM – this is definitely on his feature list), but we must keep in mind that Olivier is building this all by himself, which is quite amazing.

For SEO, SEOlyzer performs a log analysis. Crawling bots (such as Googlebot) leave information in your server’s log files by exploring your site.’s log analysis helps you to combine all of this wasted data into useful SEO KPIs. The steps to optimise your organic traffic include detecting and correcting problems, checking redirections, monitoring page speed performance, and directing search engines to scan strategic pages first.

People are using SEOlyzer in increasing numbers. The majority of firms have adopted the practise of improving and correcting their websites. Your business and companies will benefit from a real-time tool. It is free, however it may be paid at times. Despite its flaws, it continues to be a valuable tool, with several capabilities such as keyword analysis, displaying links, responses, title, and meta-tag information, and much more. Improve your website’s content by going to


My Business is Google’s one-stop shop for controlling how your company appears and performs in search results. It’s a must-have tool for tweaking your site’s appearance in Maps, the Knowledge Graph, and organic search results. Google My Business continues to be the most important driver of local SEO performance, according to the 2020 edition of Whitespark’s Local Search Ranking Factors Survey. 

You can edit your business listing by adding NAP information, opening hours, photographs, and other information. You also have a variety of other options, such as managing the reviews left by your consumers. As you may know, reviews are an important part of any local SEO strategy.

It’s simple to get started with My Business; simply create an account and claim your company. After you’ve filled in your information, Google will send you a physical postcard to the address you’ve provided. This card serves as confirmation that you are the proprietor of the company stated at the address. A phone call or an email might be used to verify certain sorts of businesses. Google provides a page dedicated to checking your verification status.

Once authenticated, you may fill in all of the relevant details and monitor the performance of your listing. You can also obtain frequent reports on the number of impressions, clicks, and subscribers your listing received over time. It’s a fantastic method to get a sense of how your company is doing.

Structured data is becoming more important to Google in determining what your site is about and which elements reflect what. This is unquestionably true of your company’s data, including the data used by My Business. Make sure your site has the correct structured data. With data, you may improve your NAP details, opening hours, ratings, product information, and so on. This will make determining the legitimacy of your listing much easy for Google.


The Screaming Frog SEO Spider is a website crawler that extracts data and audits for common SEO issues to help you boost onsite SEO. The SEO Spider is a powerful and versatile site crawler that can efficiently crawl both small and large websites while allowing you to analyse the results in real time. It collects important onsite data to help SEOs make informed judgments.

This application allows you to crawl a website in real time and detect broken links (404s) and server issues. You can also send the errors and source URLs to a developer or export them in bulk. During a crawl, you can use the tool to look at page titles and meta descriptions and see whether ones are too long, short, missing, or duplicated across your site. With a md5 algorithmic check, you may also uncover exact duplicate URLs, partially replicated parts like page names, descriptions, or headings, and poor quality pages. Not only that, but the SEO Spider tool can also capture any data from the HTML of a web page using CSS Path, XPath, or regex. 

Viewing URLs banned by robots.txt, meta robots or X-Robots-Tag directives such as ‘noindex’ or ‘nofollow,’ as well as canonicals and rel=”next” and rel=”prev” are all useful elements of this tool. You may also rapidly generate XML Sitemaps and Image XML Sitemaps, with advanced URL configuration options such as latest changed, priority, and frequency of changes. For deeper insight, the tool allows you to connect to the Google Analytics, Search Console, and PageSpeed Insights APIs and retrieve user and performance metrics for all URLs in a crawl. Furthermore, you may use the built-in Chromium WRS to crawl dynamic, JavaScript-rich webpages and frameworks like Angular, React and Vue.js. This SEO tool also allows you to examine internal linking and URL structure utilising interactive crawl and directory force-directed diagrams, as well as tree graph site visualisations.

Crawls can be scheduled to occur at specific intervals, and crawl data can be auto-exported to any location, including Google Sheets. Alternatively, you can automate everything using the command line. You may also use sophisticated URL Mapping to watch the progress of SEO issues and opportunities, examine what’s changed between crawls, and compare staging and production settings.


If you need to merge data from different sources (say Search Console and Google Analytics), visualize, and share it – this is Google Data Studio’s comfort zone. For an idea of all the SEO tasks and dashboards that you can build for free. Data studio believes that your data is powerful and you should use it. Using this tool you can unlock the power of your data with interactive dashboards and engaging reports that inspire smarter business decisions. 

You can unite your data in one place by easily connecting your data from spreadsheets, Analytics, Google Ads, Google BigQuery and more. The tool helps in exploring the data so that you can transform your raw data into the metrics and dimensions needed to create easy-to-understand reports and dashboards with no code or queries required. Creating and sharing engaging reports and data visualizations that tell the impactful stories for you can be done by data studio. Moreover, you can arm people with the knowledge of your key metrics by sharing automated data dashboards that update regularly, so they can focus more on what matters. 

The tool allows you to dive into the details so that you can see how to bring your data to life with features like pre-built data connectors, calculated metrics, engaging data visualization, and our Explorer — a dedicated space to explore your data in greater detail. Whether you’re looking to create detailed reports or high-level dashboards, Data Studio has the tools you need to easily bring your data analysis together, create compelling visualizations, and share insights with your team. Data studio offers data connectors which act as pipes to connect a Data Studio report to a collection of underlying data. Each source has a unique, pre-built connector to ensure your data is easy to access and use. 

Once you have your raw data, it often needs to be transformed into more complete and meaningful information. Data Studio turns your data’s dimensions and metrics into powerful building blocks for charts and graphs. This tool also offers visualization and customization solutions that help you engage and persuade with an engaging data story. You can democratize your data and tap into the collective wisdom of your team by sharing and collaborating on all your Data Studio reports and dashboards.

This tool is Designed to work together. Data Studio works seamlessly with other solutions, allowing you to access data from one product while working in another — saving time and increasing efficiency. Also, Google Data Studio makes reporting a breeze for Genesys. Genesys used Data Studio to provide its global teams with self-service, customizable data dashboards. This more intuitive system replaced manual processes, saved time, and made data more actionable.


The Google Chrome Developer Tools, often known as Chrome DevTools, are built-in web authoring and debugging tools for Chrome. DevTools allows you to change pages on the fly and diagnose problems rapidly, allowing you to create better websites faster. They give developers more control over their web applications and browsers. Everything from evaluating the viewport on a mobile device to live-editing a website to measuring the performance of an entire website or specific elements is possible. Chrome DevTools includes a lot of capabilities that can help you build better, debug faster, and measure the performance of your website or application more effectively. 

Some applications have distinct features and functions depending on where they are used. It’s tough to automate such apps since it’s impossible to simulate geo-locations in the browser. However, we can easily imitate them using Devtools. Chrome DevTools is extremely handy for testing purposes, since it allows you to run code directly in the console or send messages to the console. Chrome DevTools is a fantastic tool for building web apps. It enables you to work in the browser and view real-time results. It can be used to preview style changes, edit HTML, or assist you in writing JavaScript code and debugging. There are far too many methods to use Chrome DevTools to mention them all here.

SEO is a never-ending effort. The digital environment is fluid and ever-changing. As a result, you must constantly evaluate and optimise the speed of your website.

Your website may have a variety of issues, including meta tags, copy, fonts, graphics, coding, and broken links. These flaws can be discovered with the use of SEO tools. Choosing the right SEO tool for your needs is the most important thing as you develop your online reach. Once you’re aware of them, you can work to correct the flaws in your website so that users have a good experience.

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